Faiqa is a year-old entrepreneur in Islamabad, and like many young, single women around the world, she uses dating apps to connect with men. Although casual dating for women is still frowned upon in socially conservative and heavily patriarchal Pakistan, attitudes are rapidly changing in the country’s cities. Faiqa has been using the dating app Tinder for two years, and she said although the experience has been “liberating,” many Pakistani men are not used to the idea of women taking control of their sexuality and dating lives. Pakistani women are often expected to preserve a family’s “honor. India leads South Asia’s online dating market, and Pakistan is slowly catching on. A study by the Indonesian Journal of Communication Studies found that most of Pakistan’s Tinder users come from major cities including Islamabad, Lahore and Karachi and are usually between 18 and 40 years old. Other dating apps are also growing in popularity.